Local News

Crown Plaza launches 'Scratch and Win' summer promotion

Published Date: July 03, 2008
By Nawara Fattahova, Staff writer




KUWAIT: The Crowne Plaza, Holiday Inn, Ruby Tuesday and Peppes Pizza have all prepared special promotions and offers for this summer. On this occasion, a press conference was held on Tuesday at the Crowne Plaza's Al-Afrah ballroom to celebrate the launch of the 2008 Scratch & Win Promotion, which is one of their promotional ideas for this year.

There will be 20 restaurants participating in the summer promotion under the slogan "Always a Winner". The summer promotion period started on July 1, 2008 will be up to the end of the holy month of Ramadan. The participating restaurants in the summer promotion are Crowne Plaza restaurants (Ayam Zaman, Rib Eye Steak, House, Sakura, Noukhaza and it second branch in Abu Halifa and Al-Ahmadi), Holiday Inn Restaurants (Ayam Zaman, Tang Chao and L'Aroma Café), Ruby Tuesday (Salmiya, Sharq and Abu Halifa) and Pep
pes Pizza (Salmiya, Hawally, Farwaniya and Abu Halifa).

For every KD 10 you spend in any of the participating restaurants, you will get a scratch and win coupon, which entitles you to many instant prizes. "The customers demanded for instant prizes, maybe they don't want to wait until the end of the season to receive a gift. So we have followed our customers' wishes. The total number of prizes is 16,0000," said Hani Kafafi, Director of Operations of IHG Northern Gulf & General Manager of Crowne Plaza Kuwait Hotel.

The Prizes are cash prizes, weekend holidays in one of the participating hotels, Privilege Club membership cards, Club Tuesday membership cards, and food vouchers in the participating restaurants. The sponsors of the summer promotion are the Nautilus Health Club, the Privilege Club, and Club Tuesday.

For the past 25 years, the Crowne Plaza has been celebrating a lot of successful events with its customers. "This illustrates our efforts and the employees' dedication to prosper and grow. The growth of our group has not gone unnoticed and we are now a chain of 20 luxurious and elegant restaurants, including seven restaurants at Crowne Plaza along with four branches in Layla Gallery Mall and Abu Halifa, three restaurants at Holiday Inn, three Ruby Tuesday restaurants in Salmiya, Sharq and Abu Halifa, and f
our Peppes Pizza restaurants in Salmiya, Hawally, Abu Halifa and Farwaniya," noted Kafafi.

Kafafi explained that the milestones that the group has been accomplished since 1982 have been dependent on the restaurants as they offer special and unique flavors, addressing all the different tastes of guests. "Today we continue our journey, which started a quarter century ago, giving everyone all that is new in the world of delicious dishes," he further said.

The achievements in the past year are the opening of the Abu Halifa Restaurants Complex in January 2007, opening Fauchon in Layla Gallery in March 2007, taking over the outside catering services at Kuwait International Airport's Pearl Lounge in April 2007, a third branch of Fauchon in Al-Salhiya Complex in May 2007 and the opening of five meeting rooms in Crowne Plaza Hotel on the same date.

Further services were also added. "We launched a new service giving our valued customers the chance to order online from any of our restaurants and its branches on the ieatonline.com website," Kafafi pointed out. In March 2008, the new addition to the Sakura chain of restaurants in Kuwait - Sakura Noodles - was launched in Layla Gallery Mall. "This restaurant offers seven different Asian tastes," he added.

The Crowne Plaza has also obtained different prizes through the years. "The Crowne Plaza Kuwait has gained special prizes for the Food and Beverage Department by the InterContinental Hotels Group (EMEA) as a reward for all the successful accomplishments of 2007. The Crowne Plaza Kuwait was ranked third in the International Black Box Competition, at which chefs from famous hotels around the world competed. Our chefs won the silver prize," highlighted Walid Kanaan, General Manager of Holiday Inn Kuwait.

The Holiday Inn Kuwait was awarded the Torch Bearer Award for year 2007, recognizing its excellence in the area of customer service. There are still more creative projects coming up as well. "A residential tower will be built, which will have 96 units. Furthermore, the 'Thermal Marine', which is our new spa, will be launched very soon," Kafafi concluded.